To kick off the Marcus Graham Project ICR8 Summer Bootcamp we visited at Wieden+Kennedy for a week, and we were briefed by Coke. The ask?
Make Coke Cool Again to Generation Z and young Millennials.
This is how we did it.
Speaking to health conscious generations, we knew they wouldn’t buy soda. So, we did the next best thing possible—we made Coke a collectible.
Activating a Coke can customizing site, we transform Coca-cola beyond being a drink. Opening its design to the people, we create art work, promo material, mediums for messages, and so much more.