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Coca Cola

Dallas, TX

To kick off the Marcus Graham Project ICR8 Summer Bootcamp we visited at Wieden+Kennedy for a week, and we were briefed by Coke. The ask?

Make Coke Cool Again to Generation Z and young Millennials.

This is how we did it.

Speaking to health conscious generations, we knew they wouldn’t buy soda. So, we did the next best thing possible—we made Coke a collectible.

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Activating a Coke can customizing site, we transform Coca-cola beyond being a drink. Opening its design to the people, we create art work, promo material, mediums for messages, and so much more.

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