Google challenged ODYZ to bring awareness and desire to their newest hardware, a truly wireless headphone, "Google Pixel Buds". After ODYZ successfully brought awareness and desire to the product, the consumer journey continued with the purchase and post-purchase experience. Here are the concepts we pitched to their team.
Check out the commercial Google created based off of our storyboard!
See my contributions below.
STAY TAPPED IN
"Stay tapped into your world, and never lose the connection again."
“Stay Tapped In” is a triple entendre encompassing:
Being tapped in with the content hustlers love.
Being tapped in with your passions.
The tapping function of the product.
With this campaign, we will tackle a Hustler’s struggle to
stay connected with their passions and themselves.
For each of our four selected micro-influencers, we created a small animated character for them to interact with.
Our influencer’s animated selves serve as a personification of the Pixel Buds. The characters manifest the “stay tapped into your passions” piece of the triple entendre, becoming the internal hustler always pushing you forward.
Each character will have catchphrases around how our influencers use Skittles in their day-to-day lives to stay focused and inspired.
Here is a storyboard of how the character will be incorporated into the influencers everyday life.
BE IN THE N.O.
There’s magic in ‘N.O.’
At face value, its doubt: in the dreams you pursue and, sometimes, you. But behind that doubt, is fear. Fear that your aims are in the unknown. Dwelling in places untapped by humanity. Fear, to create a new path.
That’s why ‘no’ isn’t a stopping point. It’s a point to push forward. Your moment to prove your doubters wrong. To forge a path unheard of, and revel in the achievement.
On the other side of every ‘no,’ lives your Next Opportunity.
Live in the No. Be in the No.
POP UP BOOTH EXPERIENCE
An activation bringing the features of Skittles into the real world before its launch—driving desire—people will be able to enter the booth and be motivated for the day. Ask Google to say something empowering and then be prompted for extra features. The booth will also take photos that can be shared on social media.
Before leaving the booth Google will say:
Tell me something to motivate people to continue chasing their dreams.
Locations: Austin, San Francisco, and New York.
GOOGLE GOODIE TAKEAWAYS
Pixel Bud Product Demos & Hustler Survival Kit
Google wants to be apart of your next opportunity by giving away a Hustlers Survival Kit.
Free Hustlers Survival Kit
10% discount coupon on Skittles
2-month free subscription to YouTube music
$50 gift card to the Google Play Store
Guided journal to inspire self-help and comes with a list of recommendations for motivational podcasts