Services

Develop your passion project with eye catching branding, packaging, web design & illustrations.

PROCESS

Every project is going to be different, but this is the usual structure that I like to follow as best practices.

1 \ BRANDING & IDENTITY SYSTEM

Logo & Identity • Style Guide • Packaging •

Art Direction • Design Research

Building a brand visually always starts with a logo. When collaborating together we’ll hone in on a concept that is both eye-catching and represents the brand’s value and purpose. I can provide services from logo design, to a full identity system, which entails typography styles, colour palettes, brand elements, photography, etc. Along with developing application rules to how the identity would live in a physical and digital environment.

2 \ ILLUSTRATIONS & ICONOGRAPHY

Editorial Illustrations • Landscape Illustrations • Character Design • Infographics

From vector to raster illustration styles, I have the skills to produce a series of illustrations that have a very stand out and permanent use, such as book illustrations, packaging design, and poster art. I develop illustrations and iconography sets that would serve as visual communication for a brand.

3 \ WEBSITE DESIGN

 Prototyping • Development

If you are looking for a new website with a brand roll out, or need a refresher for your current website, I have experience creating designs and set up sites, such as Shopify, SquareSpace or Wix.

4 \ SOCIAL MEDIA CONTENT

Campaign Strategy • Social Media Graphics

With social media and branding it is always key to keep consistent engagement with your platforms. I provide guidance with developing a social media guideline, and creating content that is impactful and will help communicate the brand’s goals and services.

1  \  RESEARCH

Understand the client’s goals and objectives of the project. Along with developing mood boards based off of the client’s vision.

2  \  CONCEPT

Use the research and develop 2-3 rough concepts. Then review with the client to finalize a direction.

3  \  DESIGN

The designing and production phase, where all the assets are developed or prototyped to be reviewed by the client.

4  \  REVIEW

Back and forth feedback with the client regarding design or copy changes before the finalization of the assets. Up to 2-3 versions of proofs.

5  \  FINALIZE

Once the project is approved, all the assets will be finalized, files packaged up and sent off to the client. Continuing support is always an option.

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LET'S WORK TOGETHER

Interested in working together, or you have a unique project in mind, feel free to contact me to get a quote.

lacecreates216@gmail.com

Let's create something beautiful and impactful.

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